Cheers to 2023, Hello to a Stylish 2024!

As the clock ticks down on another remarkable year, we at Smthgood are not just bidding farewell to 2023; we’re eagerly anticipating the vibrant possibilities that 2024 holds. With the New Year just around the corner, we’re thrilled to reflect on our journey of celebrating independent, ethical & conscious designers and express our commitment to be at the forefront of championing these remarkable talents & brands in the upcoming year.

As we stand on the cusp of a new year, Smthgood is excited to reaffirm its dedication to independent designers. 2024 will see us taking bold strides to be at the forefront of championing these amazing brands. Our commitment extends beyond just providing a platform; we aim to be advocates, amplifying the voices of those whose creativity knows no bounds.

We take pride in uplifting and journeying with brands that align with our values, doing something good for the environment and their communities, and creating a positive impact through every purchase. We simply want you to look good, do good, and therefore feel good with conscious brands that fit the following values.

Eco-Friendly and Sustainability-Focused Materials: We prioritize brands that use materials that are gentle on the environment, ensuring that your style doesn’t come at the cost of our planet.

Recycle and Upcycle: In a world that sometimes discards the old for the new, we celebrate brands that find beauty in repurposing, recycling, and upcycling, turning yesterday’s treasures into tomorrow’s fashion statements.

Ethically and Sustainably Produced: We believe in fashion that respects both the people who make it and the planet it comes from. Our brands prioritize ethical production practices, ensuring fair wages and safe working conditions.

Handmade or Made to Order: Every piece on our platform tells a unique story. Many of our brands create handmade or made-to-order items, adding a personal touch to every purchase.

Community Engagement and Give Back: It’s not just about looking good; it’s about doing good. Our brands actively engage with their communities and give back, creating a ripple effect of positive change.

Empowerment: We support brands that empower individuals, whether it’s through skill development, fair employment, or fostering a sense of community.

Here we bring some amazing partner brands of Smthgood.


Outfyt is the pioneer of sustainable activewear in Singapore. 1% of proceeds will be donated to Healthy Seas for cleaning the seas, saving marine wildlife, preventing future pollution, and recycling resources.

For all designs, Outfyt uses ECONYL® Regenerated Nylon which is made by recovering nylon waste – such as fishing nets from the oceans and aquaculture, fabric scraps from mills, and carpets destined for landfill – and turning it into virgin quality nylon yarn.

Click HERE to find out more items and order.


Baebeeboo is a bohemian social-conscious resort wear brand. It is committed to making a positive impact on the world, one garment at a time.

Baebeeboo gives back a portion of our profits to support shelter home, New Light India based in Calcutta, India, taking in children left on the streets by sex workers.

Click HERE to find out more items and order.


Kibo was born with a mission to give waste new hope and life second chances. The sustainable materials used in Kibo’s products include apple leather, recycled leather, recycled canvas, and recycled, plastics.

KIBO is ethically committed to sourcing the products responsibly, responsible manufacturing, and fair trade.

Click HERE to find out more items and order.


Being stylish, functional, and protective, Resolar sunglasses are the best eco-friendly and sustainable polarized sunglasses made from recycled plastic.

Resolar proudly donates 1% of all their sales to international causes that campaign for beach clean-ups and the collection of plastic litter in the oceans and seas.

Click HERE to find out more items and order.


Born in London, Thamon is an eco-design start-up company creating pure fashion accessories from real tree leaves and leather alternative materials. Thamon was founded on three pillars: sustainability, good design, and quality, and aims to deliver unique, high-quality, vegan, ethical, and cruelty-free products with a fashionable design.

Click HERE to find out more items and order.


Daintynine is a handmade jewelry brand based in Singapore, established in 2017. Every piece of jewelry is made by hand in limited quantities.

Materials used are purchased from Singapore’s local businesses whenever possible to support the local community. #supportlocal

Click HERE to find out more items and order.

By supporting the brands that align above values, we not only foster innovation in the fashion industry but also provide a platform for emerging talents to showcase their unique visions. Every purchase from these amazing brands on Smthgood is a vote for conscious consumerism, craftsmanship, and the celebration of personal expression.

As the dawn of 2024 approaches, we envision a year ahead filled with even more opportunities to make a positive impact on the fashion and lifestyle industry. Our commitment to our brand values will only strengthen, as we continue to explore new avenues and partnerships. In 2024, we aspire to be at the forefront of conscious fashion, setting trends that prioritize both style and substance. Together with our community, we look forward to a bright year ahead.

To all the incredible brands that have placed their trust in us, we wish you a joyful holiday season. Happy New Year! May your celebrations be filled with style, sustainability, and the joy of giving back. Let’s strive to create a community that everyone can be a part of, where fashion isn’t just a statement but a celebration of lasting values.

Cheers to an amazing year of looking good, doing something good, and feeling good!


Shop these wonderful sustainable & ethical brands on the Smthgood App. 
The home of conscious fashion that is paired with a unique & gamified Lookbook Styling Tool.
Now available on the Google PlayStore & Apple AppStore.
Download now & earn double cashback coins on your first purchase.

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