Celebrating Incredible Female-Founded Brands This IWD 2025
This International Women’s Day, we’re honoring the incredible women shaping the world of fashion, sustainability, and empowerment. From innovative designs to eco-conscious practices, these visionary founders are redefining the industry with purpose and passion.
Female-led brands go beyond aesthetics—they tell stories of resilience, creativity, and a commitment to making a difference. Whether it’s through ethical sourcing, handcrafted artistry, or championing inclusivity, these brands are paving the way for a more conscious and inspiring fashion landscape.
By supporting women-led businesses, we’re not just celebrating their success—we’re uplifting communities, creating opportunities, and fostering a future where women thrive.
We’re excited to spotlight a few of the female-founder brands partnered with Smthgood. Let’s take a moment to recognize and celebrate these incredible brands and founders who inspire us every day.
1. EUNIQYOU
Brand: EuniqYou
Founder: Eunice
Creating with Eco-Friendly Sterling Silver and Gold Vermeil, demi-fine jewellery of Euniqyou is designed by the founder, Eunice Tan, who ensures that each piece not only adorns people with beauty but also helps to align with their vision of eco-conscious versatility.
Click here to check out beautiful items from EuniqYou.
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2. anushé pirani
Brand: anushé pirani
Founder: Anushé Pirani
Anushé Pirani designs, produces and retails conscious and slow clothing for mindful living. All the designs are made in production studio in Mumbai. The brand chooses to produce a limited number of pieces that ensures waste control and work towards zero waste with own fabric scrap. They make thoughtful decisions during the design and development stage with love and consideration for planet and the people.
Click here to check out beautiful items from anushé pirani.
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3. SOULMATTE
Brand: SOULMATTE
Founder: Ellis Luk
Soulmatte embodies eco-fashion with a touch of nature’s essence and embraces the concept of interconnectedness among all beings on the beautiful planet, advocating for a sustainable lifestyle that harmonizes with nature. Soulmatte’s handbags are meticulously crafted from nopal cactus, cultivated organically in Mexico using pure, natural energy and devoid of any pesticides or harmful chemicals.
Click here to check out beautiful items from Soulmatte.
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4. KAT & CACAO
Brand: Kat & Cacao
Founder: kat
Kat & Cacao stands for eco-friendly and sustainable products that are in harmony with the planet. With a mission to create conscious fashion, Kat & Cacao uses a natural fibre (Ramie) for all kimonos, which is healthy on the skin, as well as good for the environment. The brand works with a women-run business and support local families in Bali.
Click here to check out beautiful items from Kat & Cacao.
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5. SU BY HAND
Brand: Su By Hand
Founder: Su Pei Ho
Su By Hand is an independent designer label committed to remaining small, creative and sustainable. Su By Hand develops truly original designs in-house from sketch and three-dimensional draping, one style or mini capsule at a time. The brand prioritises quality and styles that feel good, look good and will remain in your wardrobe for a long time over fleeting trends.
Click here to check out beautiful items from Su By Hand.
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6. BAEBEEBOO
Brand: baebeeboo
Founder: Maggie
Baebeeboo is a socially conscious boutique brand committed to making a positive impact on the world, one garment at a time.
By choosing Baebeeboo, not only you elevate your fashion game for your next vacation or beach party, but you also join us in making a positive difference in the world.
Click here to check out beautiful items from Baebeeboo.
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7. MILIMILU
Brand: MiliMilu
founder: Linda
Based in Hong Kong and Singapore, MiliMilu offers sustainable, eco-friendly clothing and accessories for the whole family.
The brand focuses on fashion which is simple yet sophisticated and above all, ethically produced and socially responsible.
Click here to check out beautiful items from MiliMilu.
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