Stay Cool and Conscious: Linen

Look no further!

Beat the heat and still look stylish and put together? We’ve got just the solution for you: linen

Linen is one of the most luxurious but sustainable fabrics in the realm of conscious fashion. It is the most biodegradable yet does not compromise on style, strength or durability.

“Hey, but linen fabrics don’t suit my skin tone!” Coming in natural colours like ivory, ecru, grey, and many other colors (made from eco-friendly dyes), the women-owned brands on our app cater to all different skin tones. You are special to yourself, and to us too!


For a minimalistic, neutral earth tone kind of styling, opt for the Bali Linen Oversized Shirt from LIMA Apparel, or a muted romantic shade of blue with the Kaia Oversized Linen Shirt from Kayn. Or perhaps, if you’d like to enhance the visual interest and bring the focal point to your outfit, the Florence Smocked Top from Róu So is a great option to look effortless in print. Nonetheless, linen tops can be dressed accordingly to fit the occasion: casual, work, or night out!


As equally essential and important as in top styling, a good pair of bottoms complete the outfit. We recommend varying lengths to portray different looks in your outfit. To complete the whole effortless and chic look, consider the Sumba Linen Palazzo Pants from LIMA Apparel. For lounge days at home or a simple errand, the Marbella Shorts from Frey provide just the comfort and style to move around. Heading out to a nice place for brunch? The Linen Button Skirt from TAKTAI speaks for itself.


Out in the sun? You’ll definitely want to wear this to the beach. Pair the Byron Bay Linen V-neck Dress from LIMA Apparel with neutral-tone accessories to give a minimalistic beach look. Just like the picture above, we think pairing it with a big, beautiful hat and simple silver or gold jewelry ties everything together. Coming in a bright pop of yellow, the Malaga Dress from Frey is also an excellent choice to bring out the understated playfulness but still look elegant and put together.

Beat the heat and choose linen! Download our Smthgood app and start exploring!


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